One hundred days
RefundedClosed at 168 of 400. The threshold was missed, nothing was printed, and all 168 pre orders were refunded in full on 2 April 2026.
Photograph pending
Press freedom — the garment worn by a real person, where the cause lives.
Photograph pending
Photograph pending
Photograph pending
Photograph pending
The cause
Every campaign funding press freedomThis campaign failed. One hundred and sixty-eight people pre ordered, the threshold was four hundred, and the difference is the whole point of running a threshold at all: nothing was printed, no stock was made that nobody wanted, and every pre order was refunded in full within three days of close.
It stays published for the same reason the gaps section of the impact report is never empty. A brand that only shows its successful campaigns is asking to be taken on trust, and this one is not asking for that.
The artwork returns to the creator. If the cause finds its audience later, it can run again.
- To the cause, per shirt
- ₦850
- Paid to the cause
- ₦0
The threshold was missed, every payment was returned, and nothing was owed. A refunded campaign funds nothing — that is what the promise costs when it is kept.
The creator
Photograph pending
Designed by Adaeze M.
Adaeze M. keeps ₦1,300 from every shirt. It is a line in the breakdown above, not a favour, and it does not change if the campaign does well.
The credit points wherever the creator chooses. Holding an account here is not a condition of being credited on the garment you designed.
On the garment
Care label
100% COTTONPRINTED LAGOS, NG
CAMPAIGN 05
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THIS SHIRT FUNDED
[ONE COUNTABLE THING]
Printed once. Never reprinted.
Every pre order takes a permanent position in this campaign. It is never reissued, and it is public only if you choose.